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Whoa…that was Close.
So…you were rocking along doing what you always did…merrily skipping through the flowers on your way to business profitability when (queue the screeching tires) everything comes to a halt. (By the...
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How to Build Your Dream Team
What does it take to build a team? More importantly…what does it take to build a “dream” team? First and foremost, you always have to be recruiting. Everywhere you go. Everybody you connect with....
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You can’t handle the (zero moment of) truth! (Or can you?)
In the old days, you marketed your product via mass media, waited for the consumer to drive to your store (and a few others), so they could find the product on your shelf, talk to your sales associate...
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Are you Phineas or Ferb?
Are you an agent for change? Do you leap before you look? Do you more often than not trust your gut when making decisions? If you answered yes to all three, you my friend are an innovator. Innovators...
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What Comes First; The Push or the Pull (easier to answer than the chicken or...
I have worked with hundreds of clients on their branding and marketing efforts with mass media (majority of it was radio) for the first 20 years of my career. I reinvented myself in 2010 and started...
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